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Ukumaketha nge-imeyili kusengenye yeziteshi zokumaketha ngedijithali eziphumelela kakhulu. Phakathi kwamapulatifomu amaningi atholakalayo, Mailchimp sekuyisikhathi eside iyisinqumo esidumile samabhizinisi afuna ukuthumela izincwadi zezindaba, enze imikhankaso ibe ngokuzenzakalela, futhi akhulise izethameli zawo. Kodwa njengoba ukumaketha nge-imeyili kuthuthuka, abasebenzisi abaningi bahlola amanye amapulatifomu afanele kangcono izidingo zabo ezihlukile.
Kulo mhlahlandlela, sizocubungula lokho okunikezwa yi-Mailchimp, izinto ezibaluleke kakhulu okufanele uzicabangele lapho ukhetha enye indlela, kanye nezinye izindlela ezingu-10 ezihamba phambili ezitholakala namuhla—okuhlanganisa amapulatifomu aqinile afana ne- PosterMyWall, Stripo, ne-Constant Contact.
Iyini i-Mailchimp?
I-Mailchimp iyisevisi yokumaketha nge-imeyili esekelwe efwini eyenza amabhizinisi akwazi ukuphatha nokwenza imikhankaso yawo ye-imeyili ibe ngokuzenzakalela. Idume kakhulu phakathi kwamabhizinisi amancane naphakathi nendawo ngenxa yokusebenziseka kwayo kalula kanye nohlu lwayo olubanzi lwamathempulethi nezici.
Izici Ezisemqoka:
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Umakhi we-imeyili wokudonsa bese uphonsa: Klama ama-imeyili obuchwepheshe kalula ngaphandle kolwazi lokubhala ikhodi.
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Iziphakamiso zokuqukethwe ezikhiqizwe yi-AI: Vumela i-AI ye-Mailchimp ikubhalele imigqa yezihloko ehehayo kanye nekhophi ye-imeyili.
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Amathempulethi e-imeyili akhiwe kusengaphambili: Khetha emakhulwini ezakhiwo ezisabelayo, eziklanywe kusengaphambili.
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Ukuhlukanisa nokwenza kube ngokwakho okuthuthukile: Khomba izethameli ezifanele ngokusekelwe ekuziphatheni nasekukhetheni kwabasebenzisi.
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Ukuhlola kwe-A/B: Thuthukisa ukusebenza ngokuhlola okuhlukanisiwe kwemigqa yezihloko, okuqukethwe, nezikhathi zokuthumela.
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Ukugeleza komsebenzi kokuzenzakalela kwe-imeyili: Yenza uhambo lwamakhasimende lube ngokuzenzakalela ngokusekelwe kuzibangeli namashejuli.
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Amadeshibhodi okubika nokuhlaziya: Qapha amazinga okuvula, ukuchofoza, nokuzibandakanya ngokuhamba kwesikhathi.
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Ukuhlanganiswa nezinhlelo zokusebenza ezingaphezu kuka-300: Vumelanisa nama-CRM, ama-CMS, izinkundla zokuxhumana, nokunye.
Naphezu kwesisekelo sayo esiqinile, i-Mailchimp ingaba nemikhawulo kubasebenzisi abafuna ukwenza ngokwezifiso okwengeziwe, amanani athengekayo lapho besebenzisa ngezinga elikhulu, noma ukusebenza kokumaketha okubanzi.
Yini Okufanele Uyicabangele Lapho Ukhetha Enye Indlela Ye-Mailchimp?
Lapho uhlola ezinye izindlela ze-Mailchimp, nazi izinto ezibalulekile okufanele uzicabangele:
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Ukusebenziseka Kalula: Bheka izixhumi ezibonakalayo ezinembile, abahleli bokudonsa bese uphonsa, kanye nesiqondiso esicacile sokuqala.
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Ukwenza Amathempulethi Ngokwezifiso: Qinisekisa ukuthi amathempulethi ayaguquguquka futhi abukeka ekhanga.
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Amakhono Eziteshi Eziningi: Funa amapulatifomu asekela izinkundla zokuxhumana, i-SMS, nezaziso eziphushwayo ukuze ufinyelele abantu ngokuphelele.
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Ukuzenzakalela: Thola amathuluzi anikeza umqondo onemibandela, izibangeli zokuziphatha, nabakhi bokugeleza komsebenzi okubukwayo.
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Ukuhlanganiswa: Hlola ukuthi ipulatifomu iyawasekela yini amathuluzi akho eCommerce, e-CRM, nawe-CMS.
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Ukuhlaziya & Ukubika: Khetha amathuluzi anamadeshibhodi aqinile avumela ukuthuthukiswa kwemikhankaso.
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Ukukhula Ngokwesikali: Qinisekisa ukuthi ipulatifomu ikhula nohlu lwakho loxhumana nabo kanye nobunkimbinkimbi bokumaketha.
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Amanani: Qhathanisa amazinga entengo, ukutholakala kwesivivinyo samahhala, nezindleko ezifihliwe.
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Ukwesekwa & Umphakathi: Hlola ukushesha kokuphendula kosizo lwamakhasimende, ikhwalithi yemibhalo, nezinkundla zomphakathi.

Izinzuzo:
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Umhleli Wokuklama Osebenziseka Kalula: Umhleli we-PosterMyWall wokuhudula nokudedela awudingi ulwazi lokuklama, okwenza ulungele amabhizinisi amancane. Abasebenzisi bangakha kalula imikhankaso ye-imeyili besebenzisa amathempulethi aklanywe ngobungcweti.
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Amathuluzi e-AI Ahlanganisiwe: I-AI eyakhelwe ngaphakathi isiza ekubhaleni imigqa yezihloko ehehayo, ekufomatheni okuqukethwe, nasekukhetheni okubonakalayo okufanele, yonga isikhathi futhi ithuthukise ukusebenza.
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Isikhungo Sokumaketha Eziteshini Eziningi: Abasebenzisi bangathumela ama-imeyili futhi bashicilele okuqukethwe ezinkundleni zokuxhumana nasezibukisweni zedijithali, okwenza i-PosterMyWall ibe ngaphezu kwethuluzi le-imeyili nje.
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Ukuhlela Isikhathi Nokwenza Ngokuzenzakalela: I-PosterMyWall ivumela imikhankaso ye-imeyili ephindaphindwayo, iqinisekisa ukuzibandakanya okuqhubekayo ngaphandle komsebenzi wezandla.
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Umtapo Ocebile Wamathempulethi: Ngamathempulethi angaphezu kwezigidi ezingu-4, isekela cishe noma yimuphi umkhakha noma indlela yokusebenzisa.
Okubi:
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Izici Eziyisisekelo ze-CRM: Ayinakho ukufaka amaphuzu okuhola okuthuthukile namaphrofayela amakhasimende anemininingwane anikezwa amapulatifomu afana ne-HubSpot.
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Ukubika Okwenziwe Lula: Ukuhlaziya kusebenza kahle ekulandeleleni ukusebenza okuyisisekelo kodwa akunakho ukuhlukanisa okunemininingwane namamethrikhi okuziphatha.

Izinzuzo:
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Umakhi Wama-imeyili Onamamojula: Abasebenzisi bangakha izingxenye ze-imeyili ezisebenziseka kabusha (amamojula) ezenza imikhankaso yesikhathi esizayo ibe lula.
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Ukusekelwa Kwe-imeyili ye-AMP: Kwenza kube khona okuqukethwe okusebenzisanayo njengamafomu, amakharoseli ezithombe, nezilinganiso ngaphakathi kwama-imeyili.
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Amakhono Abanzi Okuthekelisa: Isekela ukuthekelisa kumapulatifomu angaphezu kuka-70, okuhlanganisa i-Mailchimp, HubSpot, Salesforce, nokunye.
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Ukuhlanganiswa kwe-Litmus & Email on Acid: Kuhlinzeka ngokuhlolwa okuqinile kokubonakala ukuze kuqinisekiswe ukuhambisana kumadivayisi ahlukahlukene.
Okubi:
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Azikho Izici Zokuthumela I-imeyili: I-Stripo igxile ekuklameni kuphela. Abasebenzisi kufanele bathembele kumapulatifomu angaphandle ukuze bathumele ama-imeyili.
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Kunzima Ukufunda Ukuyisebenzisa: Ukujula kokwenza ngendlela oyifisayo kungase kudide abaqalayo abangajwayelene ne-HTML noma amazinga okuboniswa kwama-imeyili.

Izinzuzo:
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Isixhumi Esihle Sokuhudula Nokudedela: Senza kube lula ukudala ama-imeyili acwengekile, alungiselelwe omakhalekhukhwini.
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Amabhulokhi Asebenziseka Kabusha Namakhithi Omkhiqizo: Kuhle ekugcineni umkhiqizo ufana kuyo yonke imikhankaso.
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Amathuluzi Okubambisana Kweqembu: Ukuhlela ngesikhathi sangempela, ukuphawula, nezinqubo zokugunyaza kusiza ukwenza ukukhiqiza kweqembu kube lula.
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Ukuguquguquka Kokuthekelisa: Kuvumela ukuthekelisa kumapulatifomu afana ne-Mailchimp, Salesforce, ne-Constant Contact.
Okubi:
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Akukho Ukuphathwa Kwemikhankaso Okwakhelwe Ngaphakathi: Abasebenzisi abakwazi ukuthumela ama-imeyili ngokuqondile besuka ku-Beefree.
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Ukuhlaziya Okulinganiselwe: Ayihlinzeki ngokuhlaziya noma ukulandelela ngaphakathi kwepulatifomu—okudinga amathuluzi ezinkampani zangaphandle.

Izinzuzo:
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Umhleli Ongafakwa ku-SaaS: Abathuthukisi bangafaka i-Unlayer ku-CRM yabo noma ku-app ukuze bathole ulwazi lwamakhasimende olungenazihibe.
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I-HTML Yangokwezifiso Namabhulokhi: Abasebenzisi abathuthukile bangangeza i-HTML yabo noma amabhulokhi wokuqukethwe angokwezifiso achazwe kusengaphambili.
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Ukusekelwa Kwekhithi Yomkhiqizo: Kusiza ukugcina ukubukeka kufana ngamafonti, imibala, namalogo agciniwe.
Okubi:

Okuhle:
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Ithuluzi Lokumaketha Eliphelele: Lifaka ukumaketha nge-imeyili, ukuthumela ezinkundleni zokuxhumana, izinhlolovo, amapholi, ngisho nokumaketha imicimbi, okulenza libe yinketho eguquguqukayo yemikhankaso yeziteshi eziningi.
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Igalari Ebanzi Yamathempulethi: Inikeza amakhulu amathempulethi aklanywe ngobungcweti, alungele iselula futhi angenziwa ngendlela oyifisayo.
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Amathuluzi Okwakha Uhlu: Ifaka amakhasi okufikela, amafomu okubhalisa, nokuhlanganiswa ukuze ukhulise futhi uhlukanise kalula izinhlu zoxhumana nabo.
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Amazinga Aphezulu Okulethwa: Yaziwa ngokufika kahle ebhokisini lemilayezo engenayo nengqalasizinda ethembekile yokuthumela ama-imeyili.
Okubi:
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Izici Zokuzenzakalela Ezilinganiselwe: Ukuzenzakalela kokugeleza komsebenzi kusezingeni eliyisisekelo kakhulu uma kuqhathaniswa nezinkundla ezifana ne-HubSpot noma i-GetResponse.
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Izindleko Eziphakeme Zezici Ze-Premium: Ezinye izici ezibalulekile ezifana nezinhlolovo noma ukuhlolwa kwe-A/B zitholakala kuphela ezinhlelweni ezibiza kakhulu.

Okuhle:
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Amakhono Emiyalezo Yokwenziwayo: Isekela ama-imeyili okumaketha kanye nemiyalezo ye-SMS nama-imeyili okwenziwayo nge-SMTP.
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Amathuluzi Aqine Kakhulu Okuzenzakalela: Ifaka ukugeleza komsebenzi okuthuthukile okusekelwe kumqondo, okungaqalisa ama-imeyili ngokusekelwe ekuziphatheni komsebenzisi, ekunikeni abaholi amaphuzu, nokunye.
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Amanani Angakhula Nezidingo Zakho: Ikhokhisa ngokwenani lama-imeyili athunyelwe kunenani loxhumana nabo, okufanele amabhizinisi anezinhlu ezinkulu.
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I-CRM Nengxoxo Ebukhoma Eyakhelwe Ngaphakathi: Ihlinzeka ngamathuluzi okulandelela amakhasimende nawokuxhumana ngesikhathi sangempela, konke ngaphakathi kwedeshibhodi eyodwa.
Okubi:
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Isixhumi Esiyinkimbinkimbi Kwabaqalayo: Izici eziningi zingase zibonakale zixaka kubasebenzisi abasha noma emabhizinisini amancane.
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Imikhawulo Yokuklama: Umakhi wama-imeyili uyasebenza kodwa awucolisekile kakhulu uma uqhathaniswa ne-PosterMyWall noma i-Stripo.
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Izinzuzo:
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Ukuhlanganiswa kwe-CRM: Ihlanganiswe ngokuphelele ne-HubSpot CRM, ivumela ukuqondisa okunembile nokuphathwa koxhumana nabo okushelelayo.
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Ukwenza Okomuntu Siqu Okuthuthukile Nokuqukethwe Okuhlakaniphile: Kwenza kube khona okuqukethwe kwe-imeyili okuguqukayo ngokusekelwe kudatha yomsebenzisi, ukuziphatha, noma isigaba somjikelezo wempilo.
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Ukuhlaziya Okuphelele: Kufaka imibiko yemikhankaso, ukulandelela umsebenzi woxhumana nabo, nokuhlaziya i-ROI okuxhumene ngokuqondile nemiphumela yokuthengisa.
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Izinsiza Zokufunda Nokwesekwa: Umtapo omkhulu wezifundo, amadokhumenti, nokwesekwa okutholakala amahora angu-24 ngosuku, izinsuku ezingu-7 ngeviki.
Okubi:
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Izindleko Eziphakeme Zezici Eziphelele: Amathuluzi okumaketha athuthukile adinga okubhaliselwe ezingeni eliphezulu, okwenza abize kakhulu emaqenjini amancane.
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Kukhulu Kakhulu Ezimweni Zokusetshenziswa Ezilula: Kungase kube kuningi ngokweqile uma ufuna amakhono ayisisekelo kuphela okumaketha nge-imeyili.

Okuhle:
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I-Autoresponder Enamandla Nomakhi Wefaneli: Dala ukugeleza komsebenzi okuzenzakalelayo okuyinkimbinkimbi namafaneli okuthengisa aphelele, kusukela ekhasini lokufikela kuya ekuthengeni.
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Ukuhlanganiswa Kwamawebhina: Ihlukile phakathi kwezinkundla zama-imeyili, ifaka amathuluzi okusingatha amawebhina nawokubhalisa.
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Amathuluzi Okuthuthukisa Ukuguqulwa: Ukuhlolwa kwe-A/B, ukunikwa kwabaholi amaphuzu, nokuhlukaniswa kwezethameli kuyatholakala kuwo wonke amazinga.
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Ukuhlanganiswa kwe-eCommerce: Isebenza kahle ne-Shopify, Magento, WooCommerce, nokunye.
Okubi:
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I-User Interface Iphelelwe Isikhathi: Ideshibhodi ibonakala ingeyesimanje kancane futhi ingaqondakali kalula uma iqhathaniswa namathuluzi amasha.
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Ukukhethwa Okulinganiselwe Kwamathempulethi: Izinhlobonhlobo ezincane zamathempulethi akhelwe ngaphakathi uma kuqhathaniswa nezimbangi.

Izinzuzo:
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Izici Ezigxile Kubadali: Yakhelwe ababhali, ababhulogi, abenzi bama-podcast, nabadali, inezici ezifana nezimbiza zamathiphu nezincwadi zezindaba ezikhokhelwayo.
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Ukuzenzekela Kwe-imeyili Okwenziwe Lula: Umakhi wokwenza izinto ngokuzenzekela obonakalayo wenza kube lula ukusetha ukulandelana kokukhulisa ubudlelwano nokuthumela imilayezo kubo bonke.
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Ukuhlukanisa Ngokusekelwe Kumathegi: Kuvumelana nezimo kakhulu kunamamojula asekelwe ohlweni, okuvumela ukulandelela okunemininingwane yokuziphatha kwababhalisile.
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Ukuhlanganiswa Kwendabuko: Ixhumana ne-Teachable, Patreon, namanye amapulatifomu abeka abadali kuqala.
Okubi:
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Ukwenza Idizayini Ngokwezifiso Okuncane: Amathempulethi e-imeyili alula, anezinketho ezimbalwa zokwenza isitayela esibonakalayo.
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Akukho Ukuhlola kwe-A/B Ezinhlelweni Eziphansi: Kudinga ukuthuthukela ohlelweni oluphezulu ukuze uthole ukufinyelela okuphelele kumathuluzi okuhlola ukusebenza.

Izinzuzo:
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Ubuchwepheshe be-Ecommerce: Yenzelwe abathengisi be-inthanethi, inezici ezifana nezikhethi zemikhiqizo, amakhuphoni ashintshashintshayo, kanye nezinqubo zokubuyisa inqola yokuthenga.
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Ukusekelwa Kweziteshi Eziningi: Ihlanganisa i-imeyili, i-SMS, nezaziso ze-push ezinqubweni ezihlanganisiwe.
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Umhleli Wokudonsa Nokudedela: Wakhelwe ngokukhethekile izidingo ze-eCommerce, unezincomo zemikhiqizo ezakhelwe ngaphakathi.
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Ukuhlanganiswa Okuqinile ne-Shopify: Ukuhlanganiswa okujulile ne-Shopify ne-BigCommerce kuvumela ukuvumelaniswa kwemikhiqizo ngesikhathi sangempela nokulandelela ukusebenza.
Okubi:
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Uhlelo Lwamahhala Olulinganiselwe: Ezinye izici ezinamandla, ezihlanganisa ukumaketha nge-SMS nokuhlola kwe-A/B, zitholakala kuphela emazingeni e-premium.
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Kudingeka Isikhathi Sokufunda Ukuzenzekela: Umakhi wokwenza izinto ngokuzenzekela unamandla kodwa udinga isikhathi ukuze uwuqonde kahle ngokuphelele.
Isinqumo Sokugcina: Iyiphi Enye Indlela Ye-Mailchimp Okufanele Uyikhethe?
Enye indlela ye-Mailchimp ekufanele kakhulu incike ezidingweni zakho ezithile. Uma ufuna ubulula, izindleko eziphansi, kanye nokusebenziseka kalula okunamandla e-AI, PosterMyWall iyindawo enhle kakhulu yokuqala. Inikeza ukuzenzekela okuhlakaniphile, ukushicilela okulula eziteshini ezihlukahlukene, namathuluzi edizayini anamandla ephaketheni elilodwa—ilungele osomabhizinisi abamatasa nabanikazi bamabhizinisi amancane.
Ipulatifomu ngayinye inamandla ayo ahlukile, kungaba ukuzenzekela, i-CRM, noma ukuguquguquka kwedizayini. Zama ezimbalwa ngezivivinyo zamahhala ukuze ubone ukuthi iyiphi ekusebenzela kahle kakhulu.
Kodwa uma ufuna ithuluzi lokumaketha eliqondakala kalula, elenza konke endaweni eyodwa elinezici ze-imeyili eziqinile, ungabe usabheka ngale kwe-PosterMyWall.