Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Get creative with emojis in email subject lines to increase open rates! Try different email subject line styles to find what gets the most opens. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Feel free to spin in your chair while you wait Sit up straight. Fighting off robots… Keep your email subject line short and attention-grabbing.