51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Generating witty text... Boost your email opens with a punchy subject line. Don’t make ‘em yawn! Keep your emails exciting and brief. Don’t forget to add a fun, relevant call-to-action button to your email. One Mississippi, two Mississippi… Test, test, and test again! Make sure your email looks good on all devices before you send it out. Don’t forget to add a short preview description to encourage people to click on your email.