Sit up straight. I’m worth the wait Don’t forget to add a short preview description to encourage people to click on your email. Feel free to spin in your chair while you wait Fighting off robots… Test, test, and test again! Make sure your email looks good on all devices before you send it out. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email!