Don’t make ‘em yawn! Keep your emails exciting and brief. Is anyone even reading this? Let your imagination run wild. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Get creative with emojis in email subject lines to increase open rates! Feel free to spin in your chair while you wait 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Sit up straight.