Keep your email subject line short and attention-grabbing. Sit up straight. “Everything I have designed has a crisp professional look and feel. Love this service” - Cameron Generating witty text... One Mississippi, two Mississippi… Don’t forget to add a fun, relevant call-to-action button to your email. Don’t make ‘em yawn! Keep your emails exciting and brief. Don’t forget to add a short preview description to encourage people to click on your email.