Don’t forget to add a short preview description to encourage people to click on your email. One Mississippi, two Mississippi… Don’t forget to add a fun, relevant call-to-action button to your email. Don’t make ‘em yawn! Keep your emails exciting and brief. Fighting off robots… Keep an eye on your email open rate to analyze and improve performance! I wish I looked as good as you while waiting Test, test, and test again! Make sure your email looks good on all devices before you send it out.