I wish I looked as good as you while waiting Don’t forget to add a fun, relevant call-to-action button to your email. I’m worth the wait 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Keep an eye on your email open rate to analyze and improve performance! Don’t make ‘em yawn! Keep your emails exciting and brief. Fighting off robots… Test, test, and test again! Make sure your email looks good on all devices before you send it out.