Sit up straight. One Mississippi, two Mississippi… Test, test, and test again! Make sure your email looks good on all devices before you send it out. Fighting off robots… Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Don’t forget to add a short preview description to encourage people to click on your email. Don’t make ‘em yawn! Keep your emails exciting and brief. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email!