Test, test, and test again! Make sure your email looks good on all devices before you send it out. Let your imagination run wild. Is anyone even reading this? 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! One Mississippi, two Mississippi… Keep an eye on your email open rate to analyze and improve performance! Try different email subject line styles to find what gets the most opens. Get creative with emojis in email subject lines to increase open rates!