Feel free to spin in your chair while you wait Boost your email opens with a punchy subject line. Don’t forget to add a short preview description to encourage people to click on your email. My day’s been ok, how’s yours? Don’t forget to add a fun, relevant call-to-action button to your email. Fighting off robots… 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Is anyone even reading this?