Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Fighting off robots… A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. [insert fun loading text here] Don’t forget to add a short preview description to encourage people to click on your email. Don’t make ‘em yawn! Keep your emails exciting and brief. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Let your imagination run wild.