One Mississippi, two Mississippi… Let your imagination run wild. Keep your email subject line short and attention-grabbing. Don’t forget to add a short preview description to encourage people to click on your email. Not just a pretty interface 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Test, test, and test again! Make sure your email looks good on all devices before you send it out. My day’s been ok, how’s yours?