Test, test, and test again! Make sure your email looks good on all devices before you send it out. Not just a pretty interface Boost your email opens with a punchy subject line. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! One Mississippi, two Mississippi… Fighting off robots… Sikuthanda kakhulu ngoba ungowohlobo lwethu. Don’t make ‘em yawn! Keep your emails exciting and brief.