51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Don’t forget to add a short preview description to encourage people to click on your email. Don’t make ‘em yawn! Keep your emails exciting and brief. [insert fun loading text here] Opening the door to unlimited creativity… Fighting off robots… Keep an eye on your email open rate to analyze and improve performance!