Don’t make ‘em yawn! Keep your emails exciting and brief. Keep your email subject line short and attention-grabbing. Keep an eye on your email open rate to analyze and improve performance! Let your imagination run wild. [insert fun loading text here] Don’t forget to add a short preview description to encourage people to click on your email. Fighting off robots… 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email!