Test, test, and test again! Make sure your email looks good on all devices before you send it out. Sit up straight. Want the loading time to be longer so we can spend more time together :) 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Try different email subject line styles to find what gets the most opens. Not just a pretty interface Avoid getting marked as spam! Only email people who have agreed to receive emails from you. [insert fun loading text here]