Test, test, and test again! Make sure your email looks good on all devices before you send it out. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Fighting off robots… I wish I looked as good as you while waiting Not just a pretty interface Want the loading time to be longer so we can spend more time together :) Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Don’t make ‘em yawn! Keep your emails exciting and brief.