Not just a pretty interface I wish I looked as good as you while waiting Let your imagination run wild. Is anyone even reading this? Don’t make ‘em yawn! Keep your emails exciting and brief. Keep an eye on your email open rate to analyze and improve performance! Test, test, and test again! Make sure your email looks good on all devices before you send it out. Avoid getting marked as spam! Only email people who have agreed to receive emails from you.