Keep your email subject line short and attention-grabbing. My day’s been ok, how’s yours? Generating witty text... Don’t forget to add a short preview description to encourage people to click on your email. Not just a pretty interface Keep an eye on your email open rate to analyze and improve performance! Sikuthanda kakhulu ngoba ungowohlobo lwethu. Test, test, and test again! Make sure your email looks good on all devices before you send it out.