51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! My day’s been ok, how’s yours? [insert fun loading text here] Sit up straight. Feel free to spin in your chair while you wait Don’t forget to add a fun, relevant call-to-action button to your email. Don’t forget to add a short preview description to encourage people to click on your email. Try different email subject line styles to find what gets the most opens.