A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Feel free to spin in your chair while you wait Don’t forget to add a short preview description to encourage people to click on your email. Don’t make ‘em yawn! Keep your emails exciting and brief. I wish I looked as good as you while waiting Boost your email opens with a punchy subject line. Fighting off robots… Test, test, and test again! Make sure your email looks good on all devices before you send it out.