Sit up straight. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Is anyone even reading this? Not just a pretty interface Don’t forget to add a short preview description to encourage people to click on your email. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email!