Is anyone even reading this? Fighting off robots… 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! My day’s been ok, how’s yours? Try different email subject line styles to find what gets the most opens. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Not just a pretty interface Don’t forget to add a fun, relevant call-to-action button to your email.