Generating witty text... Is anyone even reading this? Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Try different email subject line styles to find what gets the most opens. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Keep your email subject line short and attention-grabbing. One Mississippi, two Mississippi… Test, test, and test again! Make sure your email looks good on all devices before you send it out.