Let your imagination run wild. Test, test, and test again! Make sure your email looks good on all devices before you send it out. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Get creative with emojis in email subject lines to increase open rates! Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Is anyone even reading this? Generating witty text... Don’t forget to add a short preview description to encourage people to click on your email.