Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Keep an eye on your email open rate to analyze and improve performance! I’m worth the wait Let your imagination run wild. Don’t make ‘em yawn! Keep your emails exciting and brief. My day’s been ok, how’s yours? One Mississippi, two Mississippi… Test, test, and test again! Make sure your email looks good on all devices before you send it out.