Test, test, and test again! Make sure your email looks good on all devices before you send it out. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Keep an eye on your email open rate to analyze and improve performance! Fighting off robots… Let your imagination run wild. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Keep your email subject line short and attention-grabbing. Don’t forget to add a fun, relevant call-to-action button to your email.