Sit up straight. Try different email subject line styles to find what gets the most opens. Is anyone even reading this? Don’t forget to add a fun, relevant call-to-action button to your email. My day’s been ok, how’s yours? Test, test, and test again! Make sure your email looks good on all devices before you send it out. Opening the door to unlimited creativity… A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails.