Don’t forget to add a short preview description to encourage people to click on your email. Test, test, and test again! Make sure your email looks good on all devices before you send it out. My day’s been ok, how’s yours? Don’t forget to add a fun, relevant call-to-action button to your email. One Mississippi, two Mississippi… Sikuthanda kakhulu ngoba ungowohlobo lwethu. Boost your email opens with a punchy subject line. Sit up straight.