51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! My day’s been ok, how’s yours? [insert fun loading text here] Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Get creative with emojis in email subject lines to increase open rates! Not just a pretty interface Don’t make ‘em yawn! Keep your emails exciting and brief. I’m worth the wait