Keep your email subject line short and attention-grabbing. Don’t forget to add a short preview description to encourage people to click on your email. One Mississippi, two Mississippi… Want the loading time to be longer so we can spend more time together :) Don’t make ‘em yawn! Keep your emails exciting and brief. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Fighting off robots… Time to get that bread.