Don’t forget to add a fun, relevant call-to-action button to your email. Generating witty text... Sit up straight. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Don’t forget to add a short preview description to encourage people to click on your email. Let your imagination run wild. I wish I looked as good as you while waiting Keep an eye on your email open rate to analyze and improve performance!