Test, test, and test again! Make sure your email looks good on all devices before you send it out. Not just a pretty interface 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Fighting off robots… I wish I looked as good as you while waiting A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Don’t make ‘em yawn! Keep your emails exciting and brief. Avoid getting marked as spam! Only email people who have agreed to receive emails from you.