51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Don’t make ‘em yawn! Keep your emails exciting and brief. I wish I looked as good as you while waiting Don’t forget to add a fun, relevant call-to-action button to your email. Don’t forget to add a short preview description to encourage people to click on your email. Generating witty text... Feel free to spin in your chair while you wait Test, test, and test again! Make sure your email looks good on all devices before you send it out.