Avoid getting marked as spam! Only email people who have agreed to receive emails from you. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Feel free to spin in your chair while you wait 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Don’t make ‘em yawn! Keep your emails exciting and brief. Keep an eye on your email open rate to analyze and improve performance! Fighting off robots… Try different email subject line styles to find what gets the most opens.