Test, test, and test again! Make sure your email looks good on all devices before you send it out. Keep your email subject line short and attention-grabbing. Is anyone even reading this? Sit up straight. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Try different email subject line styles to find what gets the most opens. Let your imagination run wild. Keep an eye on your email open rate to analyze and improve performance!