Sit up straight. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Boost your email opens with a punchy subject line. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Don’t forget to add a short preview description to encourage people to click on your email. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Keep your email subject line short and attention-grabbing. Don’t forget to add a fun, relevant call-to-action button to your email.