My day’s been ok, how’s yours? Don’t forget to add a fun, relevant call-to-action button to your email. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Sit up straight. Don’t forget to add a short preview description to encourage people to click on your email. One Mississippi, two Mississippi… Keep your email subject line short and attention-grabbing. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails.