Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Is anyone even reading this? Feel free to spin in your chair while you wait Try different email subject line styles to find what gets the most opens. Don’t make ‘em yawn! Keep your emails exciting and brief. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Don’t forget to add a short preview description to encourage people to click on your email. Sit up straight.