Test, test, and test again! Make sure your email looks good on all devices before you send it out. Don’t forget to add a fun, relevant call-to-action button to your email. Feel free to spin in your chair while you wait Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Is anyone even reading this? Keep an eye on your email open rate to analyze and improve performance! Try different email subject line styles to find what gets the most opens. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email!