Avoid getting marked as spam! Only email people who have agreed to receive emails from you. I’m worth the wait Keep an eye on your email open rate to analyze and improve performance! Keep your email subject line short and attention-grabbing. Fighting off robots… Feel free to spin in your chair while you wait Get creative with emojis in email subject lines to increase open rates! Test, test, and test again! Make sure your email looks good on all devices before you send it out.