Test, test, and test again! Make sure your email looks good on all devices before you send it out. [insert fun loading text here] Let your imagination run wild. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Don’t forget to add a short preview description to encourage people to click on your email. My day’s been ok, how’s yours? I’m worth the wait Don’t forget to add a fun, relevant call-to-action button to your email.