Keep an eye on your email open rate to analyze and improve performance! Don’t forget to add a short preview description to encourage people to click on your email. I’m worth the wait Not just a pretty interface 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! My day’s been ok, how’s yours? I wish I looked as good as you while waiting Don’t forget to add a fun, relevant call-to-action button to your email.