Test, test, and test again! Make sure your email looks good on all devices before you send it out. Sit up straight. Don’t make ‘em yawn! Keep your emails exciting and brief. I wish I looked as good as you while waiting Is anyone even reading this? Not just a pretty interface Don’t forget to add a fun, relevant call-to-action button to your email. Avoid getting marked as spam! Only email people who have agreed to receive emails from you.