Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Test, test, and test again! Make sure your email looks good on all devices before you send it out. One Mississippi, two Mississippi… Keep your email subject line short and attention-grabbing. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Get creative with emojis in email subject lines to increase open rates! Time to get that bread. Keep an eye on your email open rate to analyze and improve performance!