Sit up straight. Keep your email subject line short and attention-grabbing. My day’s been ok, how’s yours? 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Fighting off robots… Test, test, and test again! Make sure your email looks good on all devices before you send it out. Let your imagination run wild. Don’t forget to add a fun, relevant call-to-action button to your email.