Keep an eye on your email open rate to analyze and improve performance! Don’t make ‘em yawn! Keep your emails exciting and brief. Is anyone even reading this? Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Let your imagination run wild. Don’t forget to add a short preview description to encourage people to click on your email. Feel free to spin in your chair while you wait A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails.