Avoid getting marked as spam! Only email people who have agreed to receive emails from you. One Mississippi, two Mississippi… My day’s been ok, how’s yours? Want the loading time to be longer so we can spend more time together :) Don’t forget to add a short preview description to encourage people to click on your email. Keep an eye on your email open rate to analyze and improve performance! Don’t forget to add a fun, relevant call-to-action button to your email. Sit up straight.