Not just a pretty interface Let your imagination run wild. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. My day’s been ok, how’s yours? Don’t forget to add a short preview description to encourage people to click on your email. [insert fun loading text here] Don’t make ‘em yawn! Keep your emails exciting and brief. Test, test, and test again! Make sure your email looks good on all devices before you send it out.