Don’t forget to add a short preview description to encourage people to click on your email. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Don’t forget to add a fun, relevant call-to-action button to your email. Get creative with emojis in email subject lines to increase open rates! I’m worth the wait Don’t make ‘em yawn! Keep your emails exciting and brief. One Mississippi, two Mississippi… Generating witty text...