Keep your email subject line short and attention-grabbing. Sit up straight. Let your imagination run wild. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Test, test, and test again! Make sure your email looks good on all devices before you send it out. Try different email subject line styles to find what gets the most opens. Feel free to spin in your chair while you wait Keep an eye on your email open rate to analyze and improve performance!