Don’t forget to add a short preview description to encourage people to click on your email. One Mississippi, two Mississippi… I wish I looked as good as you while waiting Test, test, and test again! Make sure your email looks good on all devices before you send it out. Keep an eye on your email open rate to analyze and improve performance! Fighting off robots… I’m worth the wait 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email!